September 30, 2004 18:39
Public service announcements encouraging the use of condoms will be aired for the first time in Korea's history. The Korea Centers for Disease Control and Prevention disclosed on Thursday that, with the Munhwa Broadcasting Corporation (MBC), it would air the announcements encouraging the use of condoms as the most efficient way to prevent the spread of AIDS, for one month beginning Oct. 1.
The ads, which deal with hard topics like AIDS and the comfortable use of condoms, will be aired twice daily at 8:19 p.m. and 11:58 p.m. on weekdays, and at 7:57 p.m. and 11:58 p.m. on weekends. Some cable television networks will also be airing the ad.
Public service announcements promoting the use of condoms will also be released in print on public transit such as subways and buses, and on the Internet at portal sites like Naver.com and Daum.net.
The KCDC will further encourage condom use in this country by providing condoms at public health centers and by suggesting a new Korean name for the English word of condom.
The health authority will firm up their personnel lineup by working with publicity experts in October in order to push the prevention of various sexually transmitted diseases such as AIDS, which have increased an average of 35% annually since 2000.
Earmarking W1 billion in next year's national budget, the government will reach out to vulnerable groups like homosexuals and establish consultation offices throughout the country to provide AIDS examinations. Consultation offices will be put up around train stations, where large numbers of people meet, and in gay districts in Seoul.
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