May 14, 2004 18:30
"By the end of this year, then U.S. will be the major market for NCsoft's products," said Kim Taek-jin when talking about the company's achievements in the North American market. Its online game "City of Hero" and "Lineage 2" have secured 160,000 paid members. He believes that they can realize a dream of gaining 500,000 paid members as JPMorgan predicted.
Kim said at the E3 (Electronic Entertainment Expo) that in the North American market, games for game machines are still more popular but online games have great potential for success with sales steadily increasing. He believes that Massively Multiplayer Online Role-Playing Games (MMORPGs), which experienced a great success in Asia, can be the mainstream of the game industry in North America.
His belief has yet to be proven, but it is apparent that NCsoft has been treated as a global game maker at the E3. The company occupied a large space of 225 pyoung in the middle of the Convention Center for the display of its products. Also, two of its products (City of Hero and Lineage 2) are among the five promising MMORPGs surveyed by the E3 official site.
In addition, its other products such as Tabula Rasa and Guild Wars are drawing great interest from people in the game industry. To develop these games, the company spent more than W80 billion scouting the world's best developers including Richard Garriott. "We are now reaping the fruit of consistent investment that we have made in the U.S. market over more than 3 years. We will keep trying to cultivate the U.S. market into the biggest strategic market," said Kim.
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