Acting star Ko Hyun-jung has branched out into the fashion business, launching her own brand atti.k in Seoul on Tuesday afternoon.
"You look the best when you wear the right clothes in the right place. Something that's not too modest but not too over the top," she says. "We're working very hard to make classy products that will boost the confidence of our customers."
Besides clothes, shoes, and bags the label also sells furniture, food, and household goods.
Ko says she is involved in all aspects of production, from planning to designing and choosing fabric and sizing.
"I hope my brand boasts both comfort and style, so that it can be chosen for any occasion," she adds.